I imagine that the "Cheerleaders" vid was supposed to be extra-exciting because, well, they're cheerleaders. The problem is that cheerleaders don't especially interest me, so really it was no different from any other SV video ... beautiful young women demonstrating strong smoking skills, captured by top-notch videography. While I enjoyed hearing about how the cheerleaders fit into their teams as smokers, watching them wave pom-poms and recite cheers was kind of uninteresting. Of course, if you like that sort of thing, you'll be in heaven.

As for Missy Smokes, well, that's about it. Missy smokes. I was hoping for some dialog from her on how she feels about being a new smoker. What reactions has she gotten from friends, coworkers, and family as they found out she'd started smoking? What's her friend Courtney think about this turn of events she helped bring about? Is Missy, herself, surprised that she became a smoker so easily? Or was it something she actually set out to do? Instead, Missy smokes well, and acts goofy. That's her, and fair enough, but again, it didn't really live up to the promise.