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What you suggest it would be for a store "Bread for today, hunger for tomorrow' , unless I release another 60% discount, because 40% will be not enough. A site offering constantly 40% discounts or even a 30% down during months is destroying itself, and also killing other video stores. What is the benefit for that?. The 'long tail' concept doesn't works well on SF stores, because there is not enough potential customers on the world for fill a long tail on a SF store. There is an universal ratio on coupons: huge discounts need to expire fast, and litle discounts can be extended over a long time, as this one that I released now. SmokingSweeties.com doesn't needs to offer big discounts at all, our prices are already low: each minute of video cost the half of what it would cost on any clips4sale store, recorded at suberb HD quality, and our 3-4 hours video packs (called volumes) are priced at only 29.99€. Very soon I'll release another sale with big discounts based on the quantity of videos purchased.
Related link:
http://www.smokingsweeties.com